Have you noticed the recent clash between YouTube and TikTok? Well, if you’re a YouTube creator or video, you already know how the battle started.
For those who don’t know. Two YouTuber named Elvish Yadav and CarrryMinati roasted TikTokers. And, in response, two TikTokers named Amir Siddique and Revolver Rani roasted them back on Instagram and TikTok. And the battle became a nationwide sensation.
Well, that was about Indian TikTokers and YouTubers. And people like me and you who use this platform to promote our business and brands don’t even have a clue what is happening.
I only came to know about the battle when I was researching ideas and references for this article. I am happy that I use those powerful platforms to promote and get information. Why get indulged in something that is no use to you?
The purpose of this article is not to discuss the battle. Or about who roast whom and why? We’re here to talk about the difference between YouTube V/s TikTok. Its advantages and disadvantages.
Let’s start with YouTube.
What Is YouTube?
YouTube is a free video-sharing website that has millions of videos and gets billions of traffic every single day. It’s a website by which you can access any type of video from any genre.
The best thing about YouTube is you can create and upload your own video. And if you happen to gather enough dedicated viewers, you can even make it your day job.
The website was first created in 2005 and Jawed Karim uploaded the first video 15 years ago. He had uploaded only one video about the Zoo showing an elephant. Despite only one video, his channel has got 95M views and 844K Subscribers.
If he was to upload videos every day, maybe he could have been the world’s top YouTubers by now.
YouTube is growing like wildfire. It’s one of the most popular sites on the web with over 6 Million hours of watch time every month.
Every single day a new creator is getting into YouTube. There are lots of different creators and viewers. But the common theme of the website remains the same “Share content and information through videos.”
Advantages of YouTube
YouTube has lots of advantages for both Business and Career. You can create and share educational, entertaining, or any videos until it is your own creation.
YouTube is like a TV, the only difference is you have the power to choose what you want to watch on YouTube but not on TV. You can only change the TV channel, not the Content.
- Use it as Search Engine – YouTube is the next search engine after Google. You’ll literally find any information on YouTube. And the best part is, it’s free.
- Use YouTube to promote your Business and Services – As YouTube is free to use. You can upload and download. Why not use this opportunity to promote your brand and business?
- Best Place to Share Your Message – Do you have something to share with the world? If yes, YouTube is for. Just record a video on your phone and upload it. You can share the message with the entire world with just one click.
- It’s a Great Place to Learn New Things – Do you have a passion for something? Go to YouTube and start learning. YouTube gives you tutorials and guides to master any skill.
- Make Money From YouTube – There are peoples who are making millions of dollars per year just from YouTube. If you are bored with your normal 9-5 job and have the skill to share. You can use this platform to make money.
- You might make more money from YouTube than your traditional job.
- Connect Your Audience Live – Yes, you can connect to people with Live chat. If you’re a business owner and want to launch your new product. You can use the live feature to show the launch event to distinct people all over the world.
- YouTube Gives You The Option to Share, Like, Dislike, Share your Views on Comment, etc.
- Watch Movies – Gone are the days when you have to wait for the movies to come on TV channels. Now, with YouTube, you can search, find, and watch almost all the movies except the recent release one.
These are the advantages of YouTube. Now let’s get to the Disadvantages part.
Disadvantages o YouTube
Like any other thing, YouTube also has some disadvantages.
Everything Is Public
YouTube is a video-sharing website. You must make your video public to let others view it. It’s a social media platform that doesn’t need an account to see your content.
All social media platforms have rules, but YouTube has more rules compared to any other platform. There are restrictions on what you can do within your channel. There are things you can upload and things that you can’t upload.
No Warning Channel Banned
Sometimes YouTube banned channels without giving a warning. This is the worst nightmare for YouTube content creators.
You Don’t Have Control Over the advertisement
If you’re a YouTube content creator, you can’t control the advertisements on your videos. YouTube has the right to advertise on your video.
There are lots of uncensored or sexual harassment clips not suitable for kids. Some videos spread wrong beliefs. People can use skills that are shared on YouTube for wrong purposes.
These are some disadvantages of YouTube, but depending on the personal perspective, the mentioned disadvantages might not all be a disadvantage for some.
What Is TikTok?
Similar to YouTube, TikTok is also another video-sharing social network platform. Zhang Yiming found it in 2012. Currently, the owner of the platform is ByteDance.
Earlier, the app was known as “Musically” which was made only for the Chinese market. But the feature of the app made it a worldwide sensation.
The highest user of the application is from India, China, and the US.
The sole purpose of the App was to enable the user to create a short dance, lip-sync, comedy, and talent videos. Young people mainly use the app to express themselves through singing, dancing, comedy, and lip-syncing.
Users can also upload their original videos and voice. It also gives you the feature to interact with other user’s content.
TikTok is one of the fastest-growing apps in the world. Within a year it got over 100 million users.
Advantages of TikTok
Now let’s talk about the advantages of TikTok. Though it might look like a simple app that only has some lip-sync with background music. But if you have a close look at its user’s potential, it has the potential to influence people and even market.
It’s a Training Platform for Future Influencers and Content Creators
TikTok is so easy that even a 10-year-old kid can make a video on it.
Do you know a girl Reshma Ghimire from Nepal got her first film debut because of her talent she showed on TikTok? There are lots of other talented artists that got their first break with the help of TikTok.
If you want to be influencers in the coming year. You can use TikTok to learn the skills. If you want to be a dancer, actor, or singing this app gives you an opportunity to practice and show your talent.
TikTok is one of the best platforms to get audiences
If you’re looking to increase your follower on YouTube, IG, or even Facebook. You can use this app to direct people to your other profile.
Businesses can also use this platform to introduce their product and direct them to their YouTube channel or website.
These days mostly all the people from all walks of life use phones. Even the first-grade kids. And business needs audiences and customers to grow.
What can be a better place than TikTok to find customers and audiences?
Best Place to Advertise New Product Launch
TikTok has recently launched its own advertising platform TikTok ads. Now you can use this app to advertise your product.
The best part is, there is not much competition with advertising as of now. It gives you the opportunity to reach and engage more people.
Do you want to become famous? Don’t say no, everyone does! TikTok is the place where you can get instant publicity. You need not create outstanding content, just master lip-sync, and upload videos every day. You might get viral and become famous in a day.
TikTok is for all types of people. Anyone from any demographics can use the app, be it a common man, and be it a celebrity or a 10-year-old kid. Everyone can make interesting music videos and gain instant publicity in society and in the world.
No Fancy Camera Require to create Content
You don’t need any fancy camera lighting, or mic to create content on TikTok. All you need is a cell phone and the TikTok application on it.
Great User Engagement
The algorithms of TikTok mainly target engagement. You can get higher engagement with less effort on your videos.
Your videos can go viral even if you’re new to the app and even if you have zero followers. This algorithm gives the best advantages for marketing and promotes products.
TikTok is a great place to entertain yourself. It has lots of comedy and funny videos that will keep you hooked the entire day.
Most of the videos on TikTok are funny videos made to entertain others.
These are the advantages of TikTok. Though the platform is still growing. It will soon out beat all other social media platforms because it gives the user to express themselves the way they like
Disadvantages of TikTok
Talking about the disadvantage of TikTok. It has lots of disadvantages. That was the reason why it was banned in India. But if used properly, TikTok has no disadvantages.
No developer creates an application to create a nuisance. But it’s the users who make the platform dirty. The sole purpose of the app was to provide funny and short informative videos. And to use as an expression tool. But the app has taken a unique turn.
Teens are getting addicted to the app. It’s slowly making it to the top priority list of every teen. They are becoming dependent on it. And parents are getting worried due to the addiction.
Today constant use of this application has become a pain more than enjoyment for most peoples.
It’s a Huge Waste of Time
When a person gets addicted to the app, they waste a lot of time. Research has seen it to be one of the most time-waster apps.
Even the creators create unnecessary videos which will give them nothing. Only a few likes and comments and followers.
If a person is planning to direct his/her follower to YouTube or business. She/he can use it, but there are people who are creating videos for no purpose.
Unlike YouTube, this application doesn’t give you any reward for the videos you make. You can’t make a living out of this application.
Maybe in the future, it might introduce a way to make money. But as of now, you won’t make any money.
Used As a Harassment Tool
There are people who’re using this application to make fun of people, communities, and even religion. People also use this app to portray others in an unpleasant light.
Well by adult content I don’t mean pornography. But the proportion of the body exposed in the video.
Singing and dancing with the sexually explicit lyrics is a welcome signal to a sexually abusing predator.
The girl who is using the app might make videos for fun or a career. But they never know what’s going on inside the mind of viewers.
TikTok has also become a hunting place for sexual predators.
Hope this article gives you a brief understanding of TikTok and YouTube. Its use, advantages, and disadvantages.
As per our research, we support YouTube more than TikTok. Yes, TikTok can be a great place to market and promote your brands but it also has lots of disadvantages that might ruin your brand name.