As the name suggests, the main objective of non-fictional writing is to educate the reader through a piece of text that is informative or factual rather than fictional. And unlike its counterparts, non-fiction usually has a hard time engaging eyeballs as the genre doesn’t allow you to construct action and episodes to bring out a moral.
The number of tips and tricks on how to write a nonfiction book are aplenty, but only a few combinations lead to the desired end product.
Moreover, with online content taking over in leaps and bounds, it has become that much more difficult for the modern-day writer to connect with the audiences for prolonged stretches of time.
On that note, let’s talk about some of the techniques that might help you write an engaging non-fictional book that commands your reader’s undivided attention.
Engage Your Audience
Grabbing the reader’s attention from the starting sentence and keeping them engaged till the end doesn’t entirely depend on what you have written. Rather, much of it is dependent on how you have approached the substance.
And as is the case with every piece of content ever put together, it all starts with the first sentence. If the initial block of text interests the reader, chances are he/she will go on to devote more time to it in the foreseeable future.
That being said, it becomes fairly clear that the beginning sentence of a piece of writing creates the first impression in the minds of the reader and hooks them to read further.
One way to awake curiosity in readers is by beginning the content with a personal story, as it is a human tendency to invest in the personal story of others. This excites the reader to know more and keeps them engaged.
Another strategy is to start with a question that holds relevance to the readers. For instance, if you are writing a piece of content on budgeting, then you can start with, “Aren’t you frustrated that by the end of each month, you are left with an empty wallet?” With this, the reader will be able to relate or identify himself/herself with your piece of writing.
Lastly, you can choose to begin with an interesting fact or a stimulating thought, keeping in mind that many people are intrigued by statistics, facts, and random musings, which interests them in reading further.
Tell it Like a Story.
Using the principles of Storytelling is another way through which you can engage your readers. We often tend to forget concepts, rules, tricks, and formulas, but we can never seem to forget a good story.
Your content will be more effective in delivering your message to the readers and will be much more relatable to them if you incorporate a short story or examples of real-life experiences relevant to the crux of the text.
Simply telling about an individual’s experience and expressing it with a little emotion can help you attract readers’ attention and make them curious to know more about his/her experience.
Try to Create an Emotional Connect
A lot of non-fictional pieces of content available online are mostly factual and bland in nature, which makes it difficult for the readers to digest them. They are often written in a certain code of intricately structured sentences and complex terminologies to give them a more credible and professional look.
The use of a more emotional and figurative language, along with the addition of some personal instances or views, would make your content spicier and interesting to the readers.
Certain riveting words like ‘ Confidential’ or ‘Miracle’ would grip the attention of your readers and will develop a desire in them to read more.
Keep it Simple and Precise.
Have you ever come across an article that made you give up half-way while reading it because you got frustrated with its complex vocabulary?
The greatest writers avoid this mistake of encrypting their content into complex sentences and difficult words. At the same time, they add value for the readers by breaking down the content matter into short and simple words, sentences, and paragraphs with enough spacing between them. Such a structured form of content is easily understood by the readers and stays in their thoughts for quite a while.
Accuracy plays another major role in the engagement of readers. Even the most emotionally touching story will not engage the audience if it has multiple errors in it.
Make sure that your sentences are short, free of errors, and are on point. You will not lose your credibility as a writer and the reader’s interest. This is why carefully reviewing and editing your written work before publishing is as imperative as anything.
Give it a Personal Touch.
A writer’s personal investment in a piece of content can be an effective technique to grab the reader’s attention. You can share a few bits of your personal experiences or share your story.
However, stay cognizant of the extent of flexibility that you can exercise while disclosing personal details. This means that you don’t have to tell your entire life story to get people’s attention, but only share bits of information that are relevant to the subject or that might interest the readers.
Keep in mind that the motive here is to personalize your content and not to expose your personal life.
For instance, if you are writing a piece on social media, then you can begin as follows: “In the recent past, I have experienced the unhealthy effects of excessive use of social media, but at the same time, it has worked as an effective tool for me in growing my business.”
Now that you have gone through the aforementioned techniques on how to become an author of an engaging non-fictional book, effective implementation is all that remains.
In conclusion, it is necessary to keep the love for writing alive and constantly seek improvement even if you reach a position where you think you have cracked the code. This will keep the fire kindling inside of you and keep you determined to consistently create quality content that engages your readers.