An event can refer to many things. The most common examples are concerts, sports tournaments, trade shows, exhibits and conferences, corporate events, and product launches. The reason also differs, such as raising awareness, generating a hype, building a network, or increasing profits.
According to data, the events industry was valued at $1.1 trillion in 2018, and it is projected to double in size by 2026. The market has a compound annual growth rate of 10.3%, after all.
One of the innovations that significantly helped the industry is the rise of online ticketing platforms like tixily.com, for instance. They allow marketing specialists and organizers to set up a one-stop-shop where prospective buyers can buy tickets and reserved seats, as well as check out more information about the event.
Now, veteran event planners would tell you that when you organize a huge activity, it is always recommended to start early. On the downside, when you start early, you run the risk of losing traction. As you might expect, the world offers so many distractions. Your event will get swallowed by the news of the day, for instance, or other events that would appeal to your target market.
That is why mini-events are crucial to help you maintain your momentum prior to the big day. Here are just some of the examples of mini-events that you may also use:
- Meet-and-greet — A meet-and-greet is one of the most effective ways to build up hype for your main event. For instance, you can bring selected individuals to spend time with the artist, the resource speaker, or even the CEO. Make sure to document the whole thing with a video and upload it on social media or the official event website.
- Social media contest — Who does not like free tickets or merchandise? Facebook already has a ready page on how to set up a contest online. You can set the rules and criteria. And you can give out as many tickets or other items as you like. You can do this every month or every week to make sure that people will continue visiting your page.
- Hashtags — Twitter has a great feature that will allow you to trend. Think of a cute slogan or hashtag that fans can share on social media. Those who will have the most shares or likes will win free tickets to the event. One advantage of this is that the winners will become your brand ambassadors, as well. They will naturally hype the event once they win a free pass to the event. Of course, make sure that you set up an online ticketing feature using platforms like tixily.com for those who are not lucky enough to win tickets.
- Video series — With the help of the artists or resource speakers, you can give participants a taste of what they can expect on the day of the event. The topics of the video blogs do not even have to relate to the event itself. A behind-the-scenes look surrounding the preparation, which shows the struggles and joys of the personalities involved, will go a long way to make them more relatable to fans.
There are several other mini-events that you can hold to grip the interest of the participants when you let your imagination run wild. When you begin to plan an event a few months before the big day, it allows you to confront and address any problems that might come up. So, when the scheduled date arrives, everything would hopefully go smoothly.