The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This is, however, understandable.As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.To help you determine where the trajectory is heading over in 2019 , we’ve listed out Some digital marketing trends that you can take advantage of to improve your marketing strategy and meet a desired outcome.
Virtual Reality Marketing
Augmented reality ads is one of the major applications that are now used by some marketers. It’s a way to bring static or unreal environments into a more realistic experience, something that would integrate the “offer” with the “reality” of the buyer.
Michael Kors is a successful example of augmented reality ads. They created an ad on Facebook asking their users to try and purchase their sunglasses. Aside AR ads, many businesses have been using augmented and virtual reality marketing for the purpose of creating brand awareness.
For instance, IKEA and L’Oreal managed to improve their customer experience with virtual reality by allowing them to visualize their products before buying them. Nivea, Starbucks and Volkswagen are other examples of big brands who succeeded in augmented reality.
This trend which is not new, is one of the most highlighted trends for 2019. According to Statista, AR and VR market size worldwide are expected to reach $209.2 billion in only 4 years.
Live Videos – More Stories
These numbers show the importance of incorporating video into your digital marketing strategy in 2019:
- 70% of consumers say that they have shared a brand’s video.
- 72% of businesses say video has improved their conversion rate.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
And don’t just think YouTube. To witness higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.
Live video is gaining popularity, with a large number of businesses using it for interviews, product demos and “behind the scenes” glimpses of events, life in the office, how products are made, etc.
With ever-decreasing costs of film equipment and the increasingly high-quality smartphone cameras, businesses and marketers are heading for personalized video messages rather than phone calls or emails, which is called the 1:1 video approach.
YouTube and other videos are displayed in the SERPs, so video SEO is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. Check out this guide to learn more about YouTube SEO.
And 360-degree video content, which allows for a more interactive experience, is on the rise – just look for the circular symbol in the top left corner to start sliding the moving image left or right as it’s playing.
As more and more people are on the go, the use of voice search and voice commands is increasing. Voice assistants are empowering mobile users to access information online and do certain tasks like never before. In the U.S. alone, the use of voice assistants is expected to grow by 128.9% in 2018, compared to 2017. That’s a total of 35.6 million Americans using the service at least once a month.
While the growth is positive, it is a big challenge for businesses as well. Unlike the usual online searches with pages upon pages of results, voice searches will only give the top, most related answer to a query. Businesses want to be that one result that matches a user’s voice query.
What does this mean for digital marketers? It means optimizing content to suit the requirements of voice searches. Publish content that solves or answers consumers’ queries. It’s also important to use natural conversational language, as well as longer phrases or full sentences as keywords. This not only helps the end-user but also makes the content voice-search-friendly.
Chatbots will continue to be an important part of digital marketing in 2019.
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work. Uber uses chatbot technology to communicate with customers, making it easy for them to hire cars even on Facebook Messenger, from Slack or via Google Maps. Passengers can use the menu to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and even make payment.
Visual search can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results. Not surprisingly, Pinterest has jumped on the visual search bandwagon – they came out with Lens, a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pinboards of related items.
And Pinterest is not the only one with visual search.
Google Lens is a visual search engine by Google, which recognizes objects, landmarks and other things visually through a camera app (currently only available on Pixel phones).
If you take a photo of a:
- Business card: You can save the phone number or address to a contact.
- Book: You can get reviews and other details about it.
- Landmark or building: You can get more details about it.
- Painting in a museum: You can get details about it.
Push notifications are moving into the realm of web browser technology and are one of the most popular web development trends for 2019.Companies use browser push notifications to reach their leads more effectively and communicate with their audience in a more powerful way.
Another major role such notifications play is retaining customers and improving conversion rates. Ecommerce companies for example, use browser push to retarget their shoppers who abandoned their shopping carts and entice them to complete their purchases.