The need for mobile app development is increasing because of the rising smartphone usage across the world, and a mobile app enables your customers to access your services, inventory, and appointments at their fingertips. As a business, you will get many benefits, including customer loyalty, increased sales, and a boost to your brand.
For most, it is not easy to develop a mobile app that is both cost-effective and reliable. You will either encounter higher charges or receive a low-quality app. In this post, we reveal tips to help you develop a viable mobile app without high costs.
With enough information, you can save a lot of time and money. It is also possible to create a quality app.
Follow these simple steps to develop a reliable application for your business without breaking the bank.
1. Consider a Custom Payment App
Handling your customer purchases can be expensive when you integrate a third-party payment option. Apart from sharing your customers’ information, you will incur extra costs from the payment facilitators.
With mobile wallet app development, you will provide your customers with a custom experience This offers a full turnkey solution, ensuring a customized, secure, and seamless experience. All this even without hiring a full-fledged team solely responsible for app development, which will not only save time at your end but also lots of investment and will cut costs by a huge margin. You can handle all transactions within the app without sharing customer information with third parties.
You also make the checkout faster, improving the customer experience. Having a custom digital wallet helps you collect your payments at a central point. Your consumers can also store some cash on the app to help them protect recurring services from interruption when they reach the renewal date.
2. Research the Market
You need to know what your customers want. Conduct surveys, focus groups, and market research before you build an app for them. This way, you will know what your customers need from a mobile app. It will help you save money by focusing on the mandatory features only.
You should also find more information about the current mobile app development services around. You might as well contact foreign developers that can help you achieve your goal faster.
Remember that communication is fundamental for success in any development project. If you are working with an offshore team, it can be challenging because of the language barrier and timezone differences. However, it does not mean that communication will always fail or take longer than expected when outsourcing work abroad. You can receive the services without increased expenses.
3. Look for Quality Services
Find a reliable team that can deliver high-quality work. The last thing you would want is an unreliable, low-cost mobile app development company. You do not want to sabotage your business goals. Do not compromise on quality for cost savings. Instead, look out for developers who are flexible with their services and provide regular updates.
Quality has many benefits, including lower maintenance costs and improved customer confidence. The latter will give your business a boost in the market without increased expenses on promotion or marketing activities. Investing in quality services from the beginning of the development saves you money on overall costs.
4. Consider a Hybrid App
If your budget is tight, hybrid implementation is the best option. The technology uses the same codebase for both web and mobile. Creating a hybrid application becomes easy without compromising on the time or cost of native development.
This way, there is no need to hire two or more separate teams working on distinct sources and deliverables for Android and iPhone or iPad devices.
5. Ignore Push Notifications
It is not necessary to add push notifications when developing a mobile app. It can be frustrating for your customers and increase the support costs too. If you add push notifications in your app, it will send notifications about new content on their device.
The users can disable them when overwhelmed by these messages. However, customers who do not know how to disable notifications will end up uninstalling the app. Doing so will reduce the income you generate via the app, lowering your overall ROI. In another perspective, it would cost you more per user, making it seem unnecessary.
6. You should look for various pre-built features in your mobile app
Developing an app from the start is very expensive. However, if you are going to create an app with pre-created templates, which need a slight tweak according to your requirements, you can save a few bucks.
For example, instead of building your own push notification feature or 24 * 7 chat support, you can choose a third-party plugin. Google Cloud Platform can provide you with backend services including data processing, user authentication expansion, and more.
However, you cannot ignore the possibility of future application instability by incorporating these models. Be sure to use external plugins carefully after proper research. You can always consult experienced developers who can help you with this.
7. Try to make the most of the existing mobile app development technologies
The advantage of developing an outsourcing partner for your business is that you can make the best use of existing templates and frameworks that you have created for previous builds. By choosing a pre-existing framework that meets your requirements, you can significantly reduce development time, and reduce the cost of application development in the process.
8. Try to test the mobile app development framework
Oftentimes, in the impulse to put the app on the market, it is released before being fully tested, which leads not only to the loss of brand reputation but also an increase in the cost of developing the app in order to correct the defects. By testing the frame before launch, you can identify items that are not working as expected and take steps to fix them, thus saving time and money.
9. Try to keep your mobile app simple
More features don’t necessarily translate into a better mobile app experience. Also, in the initial excitement of developing a mobile app, it is common to want to add several features. However, each additional feature will not only increase the cost of developing the application but also extend the process. It’s best to highlight a few properties that are necessary to promote a brand or business.
10. Test the App Before Publishing
You should test your mobile app before releasing it to the market. You can do so by creating a beta version of the application and getting feedback from targeted users. Depending on their experience, you can decide whether to release or continue working until you are 100% satisfied with its quality.
Testing will reduce the chances of negative reviews on the Play Store and App Store. Low-rating apps get fewer installs. As such, the cost of development becomes higher relative to the revenue it generates. Because of this, avoid publishing a beta version of an app because you will lose money.
The customers should be the top priority for any business owner. Never ignore their opinion and feedback, even if this means postponing your release date. It could make all the difference in further development or canceling a project to avoid losses on development.
11. Identify your audience
You need to know who will use your app to make it successful.
It will help you to check the business potential of your app idea (the market need), as well as examine how to communicate with your target users audience (marketing message), and where to communicate (channels).
How to do it?
Search for stats and insights, check the trends, ask questions on the forums, conduct a poll, or build an MVP version of your mobile app and collect all the user feedback.
Check every source of knowledge available.
You can collect all demographic data e.g. sex, age, gender, location, and gather some information about your users’ behaviors and motivations (pains and gains). Then discuss your idea with people you think highly of.
Narrow down the target audience – the larger the group, the higher the upside for your product, but at the same time the higher the odds that there’s something wrong with your app idea. It’s easier to target an innovation towards a niche.
12. Ensure your team is on the same page
Creative thinking and efficient project execution are difficult to pair. One should be verified with the other as often as possible.
Your first idea will inevitably be scaled down when confronted with technology during a scoping session, and you should be ready to compromise. That is why a clear definition of the core feature, the problem solved, and the target user group is so important.
App developers are passionate about the technology they work with, and they are a great source of ideas when you really involve them in the creative process. They are motivated by finding new, creative and efficient ways to apply their tools. You need to engage them in your vision and maximize their knowledge and skills.
13. Maintain high performance
Good is not good enough if you want your app to be successful.
According to the 2019 Mobile Usage Trends Report by Connecthings, two-thirds of mobile users clean up their phones at least once a month. It means that they get rid of apps they don’t need anymore.
One of the main reasons for abandoning an app in 2019 is not being listened to. As Localytics research shows, app users who feel listened to based on their data are much more likely to continue launching an app. But performance is key to the success of your app. 88% of app users will abandon a mobile app if it has bugs and glitches, Qualitest research says.
And remember that users will hold you accountable for any problems that may appear while using your app. Not the phone manufacturer or the telco that provides the internet. Just you.
There are many ways to develop a cost-effective and reliable mobile app. By investing in quality services from the beginning of the development process, you can save money on overall costs. A hybrid app works across multiple platforms without compromising quality while saving tons of code input and expenses.
Mobile app development is challenging. Building a mobile app that stands out in terms of UX, affordability, and gives good ROI is hard work, but, the results are great for your organization and your users. After a decade of experience, we at Third Rock Techno have learned to never compromise on quality. Economizing does not imply being stingy.
With a systematic project plan and implementation, you can succeed in every endeavor.