6 Big Mistakes YouTubers Make And How To Avoid Them

youtuber mistakes

The most successful YouTubers you see today were once beginners, too. The success they may have now wasn’t built overnight. In fact, it’s easily the result of all the mistakes they’ve made in the past. It’s through those mistakes that they’ve learned, but it doesn’t mean you should commit the same lapses as well. An awareness of those mistakes should already be lesson enough.

You see, YouTubers now are under so much pressure to compete. Just run a quick search through, and download videos on YouTube, and you’re certain to find thousands of YouTubers within each niche. One small mistake can easily destroy your growth, authenticity, and reliability as a YouTuber. 

With that being said, here are six mistakes many YouTubers make to avoid, so you can see your channel grow.

Not Having A Unique Value Proposition

YouTubers should think like a marketer. This is something that not many will be able to think about doing. Remember that it’s not just about posting videos. As a YouTuber, it’s important to grow the channel and gain new subscribers – something that marketers would usually think about doing on their own efforts and with the help of technology through automation tools, among the many others.

This is where the need to have a unique value proposition comes in. You need to be very clear about what your audience is getting from your videos. This is what your unique value proposition is. 

Not Uploading Enough Videos

Not uploading enough videos will lose traction or interest in your channel. Many YouTubers may fail to realize the importance of regularly uploading to grab their audience’s attention.

Consistently uploading YouTube videos allows your channel to remain active. The moment you stop uploading regularly, you may lose some of the followers you’ve already gained. Or that you’re halting your account’s growth. 

Pre-make and pre-schedule your YouTube content with a calendar in order to prevent your YouTube account from getting stagnant. That way, you won’t ever be in that situation where you’ll run out of ideas about what types of content to upload. At the very least, aim for once a week – or twice, if you can. 

Not Using The Right Titles

No matter how frequently you post YouTube videos, if the titles you use don’t contain commonly-searched or evergreen keywords, you aren’t going to have new audiences searching for your content.

This is the reason why doing keyword research is very important. Don’t rush the process of coming up with your content title. Go through YouTube, and you’ll find videos with curiosity-evoking titles.

For instance, there are titles like ‘You won’t believe what just happened…’ or ‘The scariest moment of my life.’ Those are titles that’ll get audiences to click and view your videos. Be sure that your video talks about that, too, so you won’t lose followers who’ll then accuse you of being simply clickbait.

Here’s another example. Say you’ve spent the past three weeks backpacking in Asia. Don’t just have a basic and simple title like ‘My Three-Week Backpacking Trip.’ You may opt for something more interesting like ‘What It’s Like Trekking The Himalayas,’ ‘Do’s And Don’ts For Backpacking In Asia.’ Titles like those two examples are more effective at generating views and clicks than plain and non-interesting ones.

Not Being Particular About The Audio Quality

In reality, the audio quality is just as important as the video quality. In fact, those two should always go hand-in-hand. Never compromise the audio quality by recording haphazardly. Or, in your haste to have a video go live, you’re okay with whatever the current audio quality is, for as long as the editing is good anyway.

This notion isn’t necessarily going to help your stats when your viewers are going to be distracted by the poor audio quality. Instead of focusing on what you’re saying, your viewers are only going to get annoyed with the blotched sound quality.

Watching the video only becomes a wholly wonderful experience when the audio is as good as the video quality itself. To avoid making that mistake, you can always start investing in a good microphone and learning the basics of good editing. Those two can significantly raise your video’s entire quality.

Not Making A Bang During Those First 15 Seconds

Did you know that the first 15 seconds of your video on YouTube actually matter quite a lot? YouTube videos have what’s known as a click-through rate. This means that your video’s first 15 seconds should be fast-paced. Those 15 seconds should give a total gist of the content that you’re about the post to give it a big bang.

Hence, it’s best to utilize those 15 seconds for a brief preview of what’s to come. Doing this trick can help keep the excitement up, so you can prove that your video has something interesting to show. It’s about learning the art of the tease, as many expert YouTubers and filmmakers have successfully done.

Not Uploading Long-Enough Videos

If your videos are too long, you may bore your audience out. But, if they’re also too short,  you’re not giving them enough reason to keep watching your videos. Your audience may feel like you’re simply cheating them of the views with a video that’s too short actually to hold meaningful content. When it comes to YouTube, you should know that longer videos can outperform shorter ones. This is because YouTube uses the number of minutes watched as a metric to rank its videos. From an SEO standpoint, it’s better to have your visitors watch an average of 10 to 30 minutes of a whole video than the entire three minutes of a video that’s also just that short.

Final Thoughts

At present, YouTube is still regarded as one of the top video-sharing platforms. Audiences in the digital world love videos, and that’s exactly what has sparked the popularity of YouTube. Left and right, you’re going to find YouTubers across multiple niches. For creators, the mutual desire to have massive subscribers is there. It’s essential to avoid as many obstacles as possible to achieve that goal. 

With the list above, you have a sense of accountability to double-check that you don’t make the same.

 

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